Pretty busy day today, so we weren't able to do our usual roundup of happenings in the world of coffee and tea. There have been some great things going on though I assure you. The most pressing thing that I have noticed is the proliferation of coffee people stopping by our shop.
What does that mean? Well it means that they are probably stopping by all of the shops around the valley and just never saying anything. In our case, the only indication that a competing company was in the house was when they told us as they were about to leave.
Why is that so important? Well, one of the former managers of Starbucks has been into our shop as of late and one of the things that he said to me, "Never bad mouth your competition, you never know if they are in the room?" Those are words to live by and ones that I am going to adhere to from now on. Sometimes it is too easy to jump on the bandwagon and down the other guy.
In the past few months our business has had many of the major coffee roasters and representatives stop in to sample our coffee. Why? Because we roast coffee and they just want to know what and how we are doing. It has been a real shot in the arm to hear, from their own lips, that we passed their test. It even makes us more proud to know that there are roasters out there in the valley who are doing the same kind of excellent job of producing great coffees just like us.
In the Las Vegas valley there are a few dedicated roasters and coffee shops that really bend over backwards to put out a quality cup of coffee. To them and to all of the people who are able to make it by their shops, BRAVO. So let's not ruin our great work by backbiting and calling names. Since there are only a handful of us, let's encourage and work together to serve our customers and community.
Sherman Ray is co-owner of Avery's Coffee Roasters, located in Las Vegas, Nevada. He and his wife Linda keep up with the world of coffee via Twitter and Facebook. Follow the Las Vegas Coffee Culture Magazine on Twitter.
No comments:
Post a Comment